How to prepare a good show

The professional show remains one of the best ways to make yourself known and to promote your products. It enables you both to establish customer loyalty and to expand your canvassing.

Before the Show

• Work out a preparation schedule to manage the different technical and trade steps and the preparation overhang. Be careful you respect the limited timing indicated on the registration form.
  
• Define how to present it:
  • The message you want to convey (the argument that could develop your competence)
  • Select the competences or products you want to show according to the aimed target (a visitor only takes 2 seconds to decide whether to stop at your stand)
  • Conceive the show space and finalize your budget
    
• Promote the participation of your society:
  • Invitation to customers and prospects, including those who came to visit you on the last edition (together with the invitation card given by the show, you will give at least one mail from your society)
  • Work out a press release and spread it to the main professional supports. The Regional Chamber of Commerce and Industry can possibly relieve you
  • Use large stickers given by the show on all your documents

During the show

• Welcome your prospects or customers with up-to-date and translated documents (cease the opportunity of this meeting to enhance the scale of your competences).
  
• Have the press file at their disposal (at least one release and one document that present your society in the lockers of the press office / plan to edit the release in English).
  The Regional CCI is in charge of your communication to the press.

After the show

• Draw up the results
  
• Follow through by sending your documentation with a thank-you letter during the following week
  
• Follow through the requests collected on the show in an appropriate wa